Designed and developed a bespoke online store for luxury jewellery designer Sakshi Jhunjhunwala, focused on merging aesthetic elegance with frictionless functionality. This wasn’t just an e-comm build it was a digital flagship experience for a high-end brand.
As a first-time digital presence for Sakshi Jhunjhunwala’s luxury jewellery brand, the challenge was to create an e-commerce experience that captured the elegance and exclusivity of her physical collections. The platform needed to feel luxurious yet accessible, support mobile-first discovery, and be robust enough to handle both high-touch purchases and operational logistics all while reflecting the artistry behind each piece.
This project involved crafting a digital flagship for a luxury brand from scratch. I started by mapping out the ideal customer journey, then designed a clean, visual-first layout that let each jewellery piece shine. Every section was tailored to feel personal, elegant, and easy to navigate, particularly on mobile devices. Once the design system was ready, I brought it to life using Wix, customising layouts, transitions, and backend workflows to ensure the site looked polished and performed smoothly, without the need for heavy dev work.
+200%
increase in online sales within the first quarter post-launch
92%
purchases made on mobile, validating mobile-first design approach
-35%
This project taught me how to design with intention and emotion, not just usability. Collaborating closely with the founder helped me understand how storytelling shapes the user journey, especially in the luxury space. Building the site on Wix pushed me to work creatively within platform constraints, and ultimately strengthened my ability to balance visual elegance with functional clarity.